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How to Choose a Signage Style for Your Business

Choosing the right sign style for your business is an important decision that can greatly impact your brand and the way customers perceive your business. A well-designed sign can attract customers, increase brand recognition and make your business stand out among the competition.

Here are some things to consider when selecting a sign style for your business:


The style of your sign should match the overall branding of your business. This includes the colors, font, and imagery used in your logo and other marketing materials. A cohesive brand image helps customers recognize and remember your business. Be consistent with your branding across all marketing materials, including signs, business cards, and website.


The location of your business should also be taken into consideration when choosing a sign style. A sign that is easily visible and legible from a distance is crucial for businesses located on busy streets or highways. Also, If your business is located in a historic district, you will want to choose a sign style that is consistent with the architectural style of the area. Consider the surrounding buildings and businesses, and how your sign can complement or contrast with them.


The purpose of the sign is also important to consider. For example, if you need a sign for a storefront, you’ll want to choose a sign style that is easy to read from the street, while a sign for a business located in a mall or indoor shopping center can be more elaborate and decorative. Think about the main function of the sign, whether it’s providing directions, displaying business hours or promoting a sale.


The lighting of the sign plays a big role in visibility, especially during the night. A lighted sign can draw attention to your business and make it easier for customers to find. Consider whether or not you want a lighted sign and what type of lighting would be best for your business.


The materials used to construct a sign can also impact the overall style. For example, a wooden sign may give a rustic feel to a business while a metal sign may give a modern feel. Think about the durability and maintenance of the materials when making a decision. Some materials like metal or acrylic may be more durable and require less maintenance, while other materials like wood may need more upkeep.


The cost of your sign will also affect the design and style. Be aware of your budget and consider the cost of materials and labor. Some materials may be more expensive but have a longer lifespan, which can save you money in the long run.

Overall, choosing the right sign style for your business takes careful consideration of your brand, location, functionality, lighting, materials, and budget. By keeping these factors in mind, you can ensure that your sign accurately represents your business, effectively attracts customers and complements the surrounding area. It’s also important to work with a professional sign maker, they will be able to help you with the design, materials and installation of your sign, ensuring that it meets all local regulations and requirements.

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Korova Designs is a Montreal-based studio focused on modern creative design solutions designs. From our inception in 2005, we have helped companies brand spaces with unique material design.

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